Join us as Zane Hagy, CEO of Z11 Communications of Knoxville, talks about how to market to your audience and calcuate the ROI of your marketing efforts. Hagy is past president of the American Marketing Association, member of the Public Relations Society of America, and the co-founder and co-director of the Inaugural Knoxville Marathon and the Smoky Mountain Left Turn Marathon.

• Apps, Apps, Apps

How to develop and use mobile apps to reach college students

• It's the Content Stupid

A presence on social media isn't important anymore. What you say in that presence is. Are you delivering good content?

•  ROI: Proving Your Worth

Most of us are facing budget cuts in the coming year. ROI becomes even more important when marketing budgets are limited. Learn the basics of measuring ROI for both traditional and social media, and  then learn how to share with the decision-makers at your institution.

Schedule:

10-10:15 a.m.          Registration (muffins/drinks included in registration fee)

10:15-noon              Sessions 1 & 2 (15-minute breaks after each)

Noon                        Lunch (buffet with drink included in registration fee)

1-1:30 p.m.              Final session

***Walters State culinary arts students will prepare lunch.

From downtown Knoxville it's only 30 to 40 minutes to the Sevier County Campus. The address is 1720 Old Newport Highway, Sevierville. The meeting will be held in the Connor-Short Center.

From Knoxville:

Take I-40 east to the Sevierville/Pigeon Forge Exit, which is Exit 407.

At the traffic light, bear to the right onto Highway 66.  After approximately 7 miles, move into the left-hand lane after passing the movie theatre.

After passing the Chevrolet dealership, turn left onto Hwy. 411.  Progress on Highway 411 for approximately five miles.

At the next traffic light just after passing Sevier County High School, turn right onto Pittman Center Rd.  The campus is approximately 1/2 mile on the left on Pittman Center Rd.

From Tri-Cities:

Take I-81 south to the I81-40 split.  Take I-40 to Exit 407.

At the traffic light, bear to the right onto Highway 66.  After approximately 7 miles, move into the left-hand lane after passing the movie theatre.

After passing the Chevrolet dealership, turn left onto Hwy. 411.  Progress on Highway 411 for approximately five miles.

At the next traffic light just after passing Sevier County High School, turn right onto Pittman Center Rd.  The campus is approximately 1/2 mile on the left on Pittman Center Rd.